New (to me) Beauty Brands


Does anyone else feel like beauty is having a moment? I've been doing face masks like I did in middle school on the regular, and feel like there are so many new brands out there that I want to try. Three brands that recently popped onto my radar are haircare brand Ouai, beauty brand Glossier, and skincare brand Aesop.

Pronounced "way" like the casual French greeting, this hair care brand is the brainchild of Jen Atkin. Atkin is best known for being the go-to hair stylist for the Kardashians. Love 'em or hate 'em, they have great hair. I am a sucker for great, clean packaing and Oaui doesn't disappoint. I have a few friends who swear by the Smooth Shampoo and Conditioner so I can't wait to add it to my rotation.  

Founded by Emily Weiss of Into the Gloss, Glossier calls itself a beauty line of new essentials. Glossier's Balm Dotcom has quickly become a cult favorite, and I may need to order the Moisturizing Moon Mask ASAP after two flights in two days.

A coworker keeps Aesop Hand Balm at her desk and I use it pretty much every time I swing by to talk about work, which is a lot. I've also heard great things about their Primrose Facial Cleaning Masque.

Have you tried any of the products above? what new lines are you into?

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